Bio: Eric Block

Eric Block is a versatile computer industry professional with broad experience in all facets of marketing communications, product marketing, program management, media relations, analyst relations, and corporate development. During his 30-year career, Eric has brought many technology products to market and managed the complete product lifecycle from requirements definition through end-of-life.

Eric has enjoyed  writing about technology throughout his career. One of his most notable recent assignments was ghostwriting a book for Cylance Corporation entitled, "Introduction to Artificial Intelligence for Security Professionals." As the name suggests, the book explains how various machine learning and artificial intelligence methods can be applied to detect malicious code and other exploits.

He’s also ghostwritten two other books; one for a psychologist (on trauma treatment), and a third-- published by HarperCollins -- for an elite mountain climber that draws parallels between her experiences scaling the world’s tallest peaks and her success as a top performer in sales.

Eric is available for much shorter assignments too. He has authored press kits, marketing collateral, speeches, white papers, Website content, and virtually every other kind of written communications.

Learn more about Eric by visiting his LinkedIn profile, where you’ll find his cv details and endorsements from former colleagues and clients.

Professional Highlights

Eric has held management positions with firms addressing a broad array of IT market segments including

Network security systems and software (CyberGuard, now part of Secure Computing), where he served as Director of Marketing and Program Management, presiding over the company’s rapid growth which culminated in its acquisition by Secure Computing. During his tenure, Eric:
  • Directed all global corporate and channel marketing programs (branding, advertising, media relations, analyst relations, collateral, lead generation, etc.)

  • Wrote and edited all communications materials

  • Conceived and directed integrated marketing programs to launch two global corporate brands (Total Stream Protection™ and Global Command Center™) and four new products

  • Led the marketing and communications efforts to integrate the acquisitions of the NetOctave, SnapGear and Webwasher companies

Business intelligence and analytic applications (SPSS), where he served as Vice President of Business Development. There, he launched and managed the company’s OEM division and personally spearheaded major wins with systems integrators (e.g., Unisys and Hewlett-Packard), hardware vendors, (e.g., Sun Microsystems), telecom providers (e.g., Lucent Technologies) and database vendors (e.g., Informix Software). In addition, Eric directed:

  • A team of 14 Business Development, Channel Sales and Marketing Manager personnel

  • All associated development, marketing and sales activities

Information technology analyst services (McGraw-Hill/Datapro Information Services Group, now part of the Gartner Group), where he served as Director of Public Relations. During his tenure, he successfully re-positioned the company as an industry thought-leader and key source of market intelligence on topics ranging from new computing paradigms to FCC regulatory initiatives. He:

  • Conceived, directed and implemented strategic public relations programs for Datapro (computer industry analysts), Northern Business Information (NBI) (telecommunications industry analysts) and NSTL (product testing laboratory)

  • Wrote all press releases, media alerts, and query letters

  • Served as spokesperson for all media inquiries and outreach 

Application development tools (JYACC, now Prolifics), where he served as Manager of Corporate Communications. In this role, he led the successful effort to re-brand the company as a leader in the emerging market for second-generation development tools. Eric:

  • Re-launched and managed the Analyst Relations program

  • Directed and implemented strategic media relations programs targeted to influential computer industry and vertical market publications

  • Conceived, wrote and produced strategic marketing materials for the sales force and global channel partners

Data communications hardware (Datability, now part of US Robotics), where he served as Channel Marketing Manager. There, he created a number of strategic marketing materials for the company’s global channel of resellers and distributors. In particular, he:

  • Authored the company’s Marketing Guides, which were distributed worldwide for use by the company’s Value Added Reseller channel and OEM partners

  • Conducted market research projects and created strategies for entering new markets/distribution channels

  • Publicized and promoted the company’s networking products to industry press and analysts

Personal Highlights

Prior to his career in IT marketing, Eric was a musician, songwriter and recording engineer in New York City, where he worked on albums by Robert Gordon, Ace Frehley, Rupert Holmes and many others. Eric considers himself a diehard New Yorker, having been born and bred in the Bronx and lived—at one time or another—in all of the five boroughs except Staten Island. Despite this, he is very happy to live in Phoenix with his wife, the lovely Ilisa , and his two charming children, Alex and Kayla.

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